LIFE-STYLE ANALYSIS TO PROFILE WOMEN IN INTERNATIONAL MARKETS

被引：27

作者：

DOUGLAS, SP

URBAN, CD

机构：

[1] EUROPEAN INST ADV STUDIES MANAGEMENT,BRUSSELS,BELGIUM

[2] HARVARD UNIV,GRAD SCH BUSINESS ADM,CAMBRIDGE,MA 02138

来源：

关键词：

D O I：

10.2307/1250937

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：46 / 54

页数：9

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DOUGLAS, SP .

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[4]

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[5]

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[6]

LINTON A, 1975, EUROPEAN RESEARCH, V1, P51

[7]

RICKS DA, 1974, J ADVERTISING RES, V14, P47

[8]

RYANS J, 1969, COLUMBIA J WORLD BUS, P69

[9]

URBAN CD, 1976, MULTINATIONAL PRODUC, pV1

[10] GUIDELINES FOR DEVELOPING INTERNATIONAL MARKETING STRATEGIES [J].

WIND, Y ;

DOUGLAS, SP ;

PERLMUTT.HV .