COMBINING KNOWLEDGE-BASED AND DATABASE TECHNOLOGY IN A TOOL FOR BUSINESS PLANNING

被引：2

作者：

BAUGH, P ^{[1
]}

GILLIES, A ^{[1
]}

JASTRZEBSKI, P ^{[1
]}

机构：

[1] UNIV SALFORD,INST INFORMAT TECHNOL,SALFORD M5 4WT,LANCS,ENGLAND

来源：

INFORMATION AND SOFTWARE TECHNOLOGY | 1993年 / 35卷 / 03期

关键词：

EXPERT DATABASE; SYSTEM BUSINESS STRATEGY; PIMS ANALYSIS;

D O I：

10.1016/0950-5849(93)90050-D

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

This project has designed and implemented a decision support tool for business planning based upon information from market research. The tool is an integrated solution, based upon a knowledge-based system, database, numerical processing and analysis of the user's own skills. The paper will show how the knowledge required was represented within the system and how the knowledge-based component was integrated with the rest of the system. The knowledge encapsulated within this system is based upon the findings of the PIMS (Profit Impact of Marketing Strategy) project, supported by portfolio analysis.

引用

页码：131 / 137

页数：7