DOES CULTURE MATTER - A CROSS-CULTURAL-STUDY OF EXECUTIVES CHOICE, DECISIVENESS, AND RISK ADJUSTMENT IN INTERNATIONAL MARKETING

被引：268

作者：

TSE, DK ^{[1
]}

LEE, KH ^{[1
]}

VERTINSKY, I ^{[1
]}

WEHRUNG, DA ^{[1
]}

机构：

[1] CHINESE UNIV HONG KONG, FAC BUSINESS ADM, SHATIN, HONG KONG

来源：

JOURNAL OF MARKETING | 1988年 / 52卷 / 04期

关键词：

D O I：

10.2307/1251635

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：81 / 95

页数：15

共 35 条

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