Assessing the impact of university reputation on stakeholder intentions

被引：29

作者：

Ressler, Jamie ^{[1
]}

Abratt, Russell ^{[2
,3
]}

机构：

[1] Palm Beach Atlantic Univ, Rinker Sch Business, Mkt, Palm Beach, FL 33401 USA

[2] Nova Southeastern Univ, Huizenga Sch Business & Entrepreneurship, Ft Lauderdale, FL 33314 USA

[3] Univ Witwatersrand, Wits Business Sch, Johannesburg, South Africa

来源：

JOURNAL OF GENERAL MANAGEMENT | 2009年 / 35卷 / 01期

关键词：

D O I：

10.1177/030630700903500104

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This article explores the concept of university reputation and its impact on stakeholder intentions. The authors seek a greater understanding of how different stakeholders perceive the reputation of universities. The literature dealing with identity, image and reputation is explored, as well as stakeholder theory, the measurement of reputation and various models of university reputation. The article concludes with a proposed model for testing the reputation of a university. A list of attributes that should be used to test stakeholder perceptions of university reputation is presented.

引用

页码：35 / 45

页数：11

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