THE ORGANIZATION OF MARKETING ACTIVITIES - A CONTINGENCY THEORY OF STRUCTURE AND PERFORMANCE

被引：243

作者：

RUEKERT, RW

WALKER, OC

ROERING, KJ

机构：

来源：

关键词：

D O I：

10.2307/1251172

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：13 / 25

页数：13

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