METHODOLOGICAL CONSIDERATIONS IN CROSS-NATIONAL CONSUMER RESEARCH

被引：64

作者：

GREEN, RT

WHITE, PD

机构：

[1] UNIV TEXAS,AUSTIN,TX 78712

[2] UNIV COLORADO,BOULDER,CO 80302

来源：

JOURNAL OF INTERNATIONAL BUSINESS STUDIES | 1976年 / 7卷 / 02期

关键词：

D O I：

10.1057/palgrave.jibs.8490703

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：81 / 87

页数：7

共 65 条

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