REMOVING THE OBSTACLES TO EFFECTIVE STRATEGIC-PLANNING

被引：11

作者：

MARX, TG ^{[1
]}

机构：

[1] UNIV DETROIT,DETROIT,MI 48221

来源：

LONG RANGE PLANNING | 1991年 / 24卷 / 04期

关键词：

D O I：

10.1016/0024-6301(91)90003-7

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The purpose of this article is to explore the reasons for the decline in the importance and practice of strategic planning across American industry. The article identifies numerous bureaucratic obstacles to effective planning, and suggests how these obstacles can most effectively be eliminated by attacking their root causes. The article points out the risks to the planning process that are created by attempts to eliminate these obstacles. But, it concludes that unless these obstacles are removed and the promised financial returns from strategic business planning realized, the decline of long-term strategic business planning will continue. © 1991.

引用

页码：21 / 28

页数：8