WARRANTY AND OTHER EXTRINSIC CUE EFFECTS ON CONSUMERS RISK PERCEPTIONS

被引：312

作者：

SHIMP, TA

BEARDEN, WO

机构：

来源：

JOURNAL OF CONSUMER RESEARCH | 1982年 / 9卷 / 01期

关键词：

D O I：

10.1086/208894

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：38 / 46

页数：9

共 38 条

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