MARKET-SEGMENTATION AND POSITIONING IN SPECIALIZED INDUSTRIAL-MARKETS

[1] AMES BC, 1970, HARVARD BUSINESS REV, V48, P43

[2] Beale E.M.L., 1969, EUCLIDEAN CLUSTER AN

[3] MIXTURE MODEL TESTS OF CLUSTER-ANALYSIS - ACCURACY OF 4 AGGLOMERATIVE HIERARCHICAL METHODS [J]. PSYCHOLOGICAL BULLETIN, 1976, 83 (03) : 377 - 388

[4] ARE THERE NATURAL MARKET STRUCTURES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 42 - 51

[5] CHOFFREY J, 1980, MARKET PLANNING NEW

[6] Everitt B., 1974, CLUSTER ANAL

[7] ON SOME INVARIANT CRITERIA FOR GROUPING DATA [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1967, 62 (320) : 1159 - &

[8] GREEN PE, 1974, MARKETING MANAGERS H

[9] HALL WK, 1980, HARVARD BUS REV, V58, P75

[10] Hartigan JA., 1975, CLUSTERING ALGORITHM

[1] AMES BC, 1970, HARVARD BUSINESS REV, V48, P43

[2] Beale E.M.L., 1969, EUCLIDEAN CLUSTER AN

[3] MIXTURE MODEL TESTS OF CLUSTER-ANALYSIS - ACCURACY OF 4 AGGLOMERATIVE HIERARCHICAL METHODS [J]. PSYCHOLOGICAL BULLETIN, 1976, 83 (03) : 377 - 388

[4] ARE THERE NATURAL MARKET STRUCTURES [J]. JOURNAL OF MARKETING, 1981, 45 (01) : 42 - 51

[5] CHOFFREY J, 1980, MARKET PLANNING NEW

[6] Everitt B., 1974, CLUSTER ANAL

[7] ON SOME INVARIANT CRITERIA FOR GROUPING DATA [J]. JOURNAL OF THE AMERICAN STATISTICAL ASSOCIATION, 1967, 62 (320) : 1159 - &

[8] GREEN PE, 1974, MARKETING MANAGERS H

[9] HALL WK, 1980, HARVARD BUS REV, V58, P75

[10] Hartigan JA., 1975, CLUSTERING ALGORITHM