THE EFFECTIVENESS OF RANDOM, CONSECUTIVE DAY AND CONSTRUCTED WEEK SAMPLING IN NEWSPAPER CONTENT-ANALYSIS

被引：270

作者：

RIFFE, D ^{[1
]}

AUST, CF ^{[1
]}

LACY, SR ^{[1
]}

机构：

[1] MICHIGAN STATE UNIV,SCH JOURNALISM,E LANSING,MI 48824

来源：

JOURNALISM QUARTERLY | 1993年 / 70卷 / 01期

关键词：

D O I：

10.1177/107769909307000115

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study compares 20 sets each of samples of four different sizes (n=7, 14, 21 and 28) using simple random, constructed week and consecutive day samples of newspaper content. Comparisons of sample efficiency, based on the percentage of sample means in each set of 20 falling within one or two standard errors of the population mean, show the superiority Of constructed week sampling.

引用

页码：133 / 139

页数：7