ON MAKING MARKETING SCIENCE MORE SCIENTIFIC - ROLE OF ORIENTATIONS, PARADIGMS, METAPHORS, AND PUZZLE SOLVING

被引：127

作者：

ARNDT, J

机构：

来源：

关键词：

D O I：

10.2307/1251612

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 23

页数：13

共 90 条

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