Understanding the Components of Information Privacy Threats for Location-Based Services

Given the increase in global positioning system enabled devices and the ubiquitous ability to connect wirelessly to information through location-based services, organizations are challenged to offer privacy-by-design support systems. Given this, we offer a conceptual framework to capture the impact of the individual component weights of concern for information privacy on behavioral intent of disclosing information. Through a sample of 217 respondents, our PLS model shows that privacy protection beliefs negatively impact concern for collection, unauthorized use, and improper access of information and that privacy risk beliefs positively impact concern for collection and existence of errors; additionally, concern for collection negatively impacts behavioral intentions to disclose information, as does concern for unauthorized use. With such detailed information, firms can address both cognitive and affective consumer concerns, enhance transparency, and communicate multiple services while handling privacy controls as an extension of those services.