A DESCRIPTIVE MODEL OF THE TRADE-SHOW BUDGETING DECISION-PROCESS

[1] DONATH B, 1980, IND MARKETING, V65, P70

[2] HART N, 1978, IND ADVERTISING PUBL

[3] HILL RM, 1975, IND MARKETING

[4] Hutt M. D., 1981, IND MARKETING MANAGE, V1 st

[5] LACHRENBRUCH P, 1975, DISCRIMINANT ANAL

[6] ADVISOR-2 - MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS [J]. MANAGEMENT SCIENCE, 1979, 25 (02) : 191 - 204

[7] MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS - REPLY [J]. MANAGEMENT SCIENCE, 1980, 26 (01) : 101 - 105

[8] LILIEN GL, 1981, DESCRIPTIVE MODEL TR

[1] DONATH B, 1980, IND MARKETING, V65, P70

[2] HART N, 1978, IND ADVERTISING PUBL

[3] HILL RM, 1975, IND MARKETING

[4] Hutt M. D., 1981, IND MARKETING MANAGE, V1 st

[5] LACHRENBRUCH P, 1975, DISCRIMINANT ANAL

[6] ADVISOR-2 - MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS [J]. MANAGEMENT SCIENCE, 1979, 25 (02) : 191 - 204

[7] MODELING THE MARKETING MIX DECISION FOR INDUSTRIAL-PRODUCTS - REPLY [J]. MANAGEMENT SCIENCE, 1980, 26 (01) : 101 - 105

[8] LILIEN GL, 1981, DESCRIPTIVE MODEL TR