CONDITIONS FOR A PICTURE-SUPERIORITY EFFECT ON CONSUMER MEMORY

被引：340

作者：

CHILDERS, TL ^{[1
]}

HOUSTON, MJ ^{[1
]}

机构：

[1] UNIV ILLINOIS,URBANA,IL 61801

来源：

关键词：

D O I：

10.1086/209001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：643 / 654

页数：12

共 37 条

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[3] Bower G., 1972, COGNITION LEARN MEM
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[9] THE INFORMATION-PROCESSING OF PICTURES IN PRINT ADVERTISEMENTS
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