PROGRAM AUDIENCE DUPLICATION - A STUDY OF TELEVISION INHERITANCE EFFECTS

被引:58
作者
WEBSTER, JG [1 ]
机构
[1] UNIV MARYLAND,CTR RES PUBL COMMUN,COLLEGE PK,MD 20742
关键词
D O I
10.1080/08838158509386571
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
引用
收藏
页码:121 / 133
页数:13
相关论文
共 25 条
[1]  
*ARB CO, 1980, DESCR METH
[2]  
*ASK RES LTD, 1980, EFF SWITCH CHANN
[3]  
*ASK RES LTD, 1978, AV VIEW
[4]  
Barwise T. Patrick., 1984, INT J RES MARK, V1, P37, DOI [10.1016/0167-8116(84)90006-5, DOI 10.1016/0167-8116(84)90006-5]
[5]   GLUED TO THE BOX - PATTERNS OF TV REPEAT-VIEWING [J].
BARWISE, TP ;
EHRENBERG, ASC ;
GOODHARDT, GJ .
JOURNAL OF COMMUNICATION, 1982, 32 (04) :22-29
[6]  
BARWISE TP, 1979, J MARKET RES SOC, V21, P269
[7]  
BAUER CL, 1983, COMMUNICATION YB, V7, P146
[8]   TV VIEWING - APPLICATION OF A FORMAL CHOICE MODEL [J].
BOWMAN, GW ;
FARLEY, JU .
APPLIED ECONOMICS, 1972, 4 (04) :245-259
[9]  
BRUNO AV, 1973, J ADVERTISING RES, V13, P33
[10]  
EASTMAN ST, 1985, BROADCAST CABLE PROG