ADVERTISING AND PRODUCT QUALITY - ARE HEAVILY ADVERTISED PRODUCTS BETTER

被引：20

作者：

ROTFELD, HJ ^{[1
]}

ROTZOLL, KB ^{[1
]}

机构：

[1] UNIV ILLINOIS,DEPT ADVERTISING,URBANA,IL 61801

来源：

关键词：

D O I：

10.1111/j.1745-6606.1976.tb00570.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：33 / 47

页数：15

相关论文

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