SELF-CONCEPT AND PRODUCT CHOICE - AN INTEGRATED PERSPECTIVE

[1] CAUSES OF IRRITATION IN ADVERTISING [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 47 - 57

[2] ADAMSWEB.JR, 1969, BRIT J SOC CLIN PSYC, V8, P211

[3] COMPLEXITY OF TARGET AS A FACTOR IN INTERPERSONAL JUDGEMENT [J]. SOCIAL BEHAVIOR AND PERSONALITY, 1973, 1 (01): : 35 - 38

[4] Adler A, 2014, PRACTICE THEORY INDI

[5] Allport G., 1955, BECOMING BASIC CONSI

[6] ANGYAL A, 1941, F SCI PERSONALITY

[7] Belch G., 1978, ADV CONSUM RES, V5, P320

[8] DISCRIMINANT VALIDITY OF A PRODUCT-ANCHORED SELF-CONCEPT MEASURE [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) : 252 - 256

[9] SITUATIONAL VARIABLES AND CONSUMER-BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) : 157 - 164

[10] BELLENGER DN, 1976, J RETAILING, V52, P17

[1] CAUSES OF IRRITATION IN ADVERTISING [J]. JOURNAL OF MARKETING, 1985, 49 (02) : 47 - 57

[2] ADAMSWEB.JR, 1969, BRIT J SOC CLIN PSYC, V8, P211

[3] COMPLEXITY OF TARGET AS A FACTOR IN INTERPERSONAL JUDGEMENT [J]. SOCIAL BEHAVIOR AND PERSONALITY, 1973, 1 (01): : 35 - 38

[4] Adler A, 2014, PRACTICE THEORY INDI

[5] Allport G., 1955, BECOMING BASIC CONSI

[6] ANGYAL A, 1941, F SCI PERSONALITY

[7] Belch G., 1978, ADV CONSUM RES, V5, P320

[8] DISCRIMINANT VALIDITY OF A PRODUCT-ANCHORED SELF-CONCEPT MEASURE [J]. JOURNAL OF MARKETING RESEARCH, 1977, 14 (02) : 252 - 256

[9] SITUATIONAL VARIABLES AND CONSUMER-BEHAVIOR [J]. JOURNAL OF CONSUMER RESEARCH, 1975, 2 (03) : 157 - 164

[10] BELLENGER DN, 1976, J RETAILING, V52, P17