SITUATIONAL CHARACTERISTICS OF SAFETY BELT USE

Past research concerning the use and nonuse of safety velts has tended to stereotype users and nonusers as distinct entities on the basis of a single observed situation. The thought processes underlying the reasons given by drivers for using or not using seat belts have not been explored. The purpose of this study was to observe belt use by a group of drivers and describe factors contributing to their use or nonuse as defined by the drivers themselves. In-depth interviews were undertaken with 239 drivers whose safety belt wearing behavior was observed in specific city or highway driving locations. Vehicle license numbers, gender, and age group of selected drivers were used to retrieve driver records and insurance policy data. Open-ended questions were asked concerning their reasons for use or nonuse and their attitudes towards safety belts and other types of traffic safety countermeasures. Driver attitudes, characteristics, and records were compared between observed safety belt user and nonuser groups to validate variables predicting use or nonuse. Respondents' descriptions of the social and personal context of their choice to use or not use safety belts provide a broader view of seat belt wearing that suggests implications for planning future enforcement and education programs. © 1990.