EVALUATION OF BRAND EXTENSIONS - THE ROLE OF PRODUCT FEATURE SIMILARITY AND BRAND CONCEPT CONSISTENCY

被引：658

作者：

PARK, CW

MILBERG, S

LAWSON, R

机构：

[1] GEORGETOWN UNIV, MKT, WASHINGTON, DC 20054 USA

[2] UNIV SCRANTON, MKT, SCRANTON, PA 18510 USA

来源：

关键词：

D O I：

10.1086/209251

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：185 / 193

页数：9

共 24 条

[1] CONSUMER EVALUATIONS OF BRAND EXTENSIONS
AAKER, DA
KELLER, KL
[J]. JOURNAL OF MARKETING, 1990, 54 (01) : 27 - 41
[2] AD HOC CATEGORIES
BARSALOU, LW
[J]. MEMORY & COGNITION, 1983, 11 (03) : 211 - 227
[3] Boush D., 1987, PSYCHOL MARKET, V4, P225
[4] BRIDGES S, 1990, THESIS STANFORD U ST
[5] CHAKRAVARTI D, 1990, ADV CONSUM RES, V17, P910
[6] ALTERNATIVE MODELS OF CATEGORIZATION - TOWARD A CONTINGENT PROCESSING FRAMEWORK
COHEN, JB
BASU, K
[J]. JOURNAL OF CONSUMER RESEARCH, 1987, 13 (04) : 455 - 472
[7] COHEN JB, 1990, HDB CONSUMER THEORY, P188
[8] FARQUHAR PH, 1989, EXTENDING BRAND EQUI
[9] Fiske S. T., 1982, AFFECT COGNITION 17, P55
[10] Fiske SusanT., 1986, HDB MOTIVATION COGNI, P167