THE REDISCOVERY OF THE MARKETING CONCEPT

[1] ABELL DF, 1979, STRATEGIC MARKET PLA

[2] Ansoff Igor, 1965, CORPORATE STRATEGY

[3] BUZZELL RD, 1975, HARVARD BUSINESS JAN, P97

[4] *COOP LYBR YANK SK, 1985, BUS PLANN 80S MARK S, P7

[5] Drucker Peter F., 1954, PRACTICE MANAGEMENT, P37

[6] DUNN MG, 1985, INT J ADVERT, V4, P65

[7] GLUCK FW, 1980, HARVARD BUSINESS JUL, P154

[8] LEVITT T, 1960, HARVARD BUSINESS JUL, P45

[9] McKitterick J. B., 1957, FRONTIERS MARKETING, P71

[10] PARASURAMAN A, 1984 P ED C AM MARK, P176

[1] ABELL DF, 1979, STRATEGIC MARKET PLA

[2] Ansoff Igor, 1965, CORPORATE STRATEGY

[3] BUZZELL RD, 1975, HARVARD BUSINESS JAN, P97

[4] *COOP LYBR YANK SK, 1985, BUS PLANN 80S MARK S, P7

[5] Drucker Peter F., 1954, PRACTICE MANAGEMENT, P37

[6] DUNN MG, 1985, INT J ADVERT, V4, P65

[7] GLUCK FW, 1980, HARVARD BUSINESS JUL, P154

[8] LEVITT T, 1960, HARVARD BUSINESS JUL, P45

[9] McKitterick J. B., 1957, FRONTIERS MARKETING, P71

[10] PARASURAMAN A, 1984 P ED C AM MARK, P176