DO CONSUMERS EVALUATE PRODUCTS BY ADDING OR AVERAGING ATTRIBUTE INFORMATION

[1] AVERAGING MODEL APPLIED TO SIZE-WEIGHT ILLUSION [J]. PERCEPTION & PSYCHOPHYSICS, 1970, 8 (01): : 1 - &

[2] ANDERSON NH, 1974, CONTEMPORARY DEVELOP, V2

[3] BETTMAN JR, 1975, J CONSUM RES, V1, P1, DOI 10.1086/208602

[4] INFORMATION-PROCESSING IN ATTITUDE FORMATION AND CHANGE [J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 267 - 278

[5] BUTZIN CA, 1973, CHILD DEV, V44, P529

[6] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[7] LICHTENSTEIN S, 1975, J EXP PSYCHOL HUMAN, V104, P77

[8] SOME INTERNAL PSYCHOLOGICAL-FACTORS INFLUENCING CONSUMER CHOICE [J]. JOURNAL OF CONSUMER RESEARCH, 1976, 2 (04) : 302 - 319

[9] DIFFERENTIAL WEIGHTING IN INTEGRATION THEORY [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1971, 89 (01): : 152 - +

[10] IMPACT OF PRIOR FAMILIARITY AND COGNITIVE COMPLEXITY ON INFORMATION-PROCESSING RULES [J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 260 - 266

[1] AVERAGING MODEL APPLIED TO SIZE-WEIGHT ILLUSION [J]. PERCEPTION & PSYCHOPHYSICS, 1970, 8 (01): : 1 - &

[2] ANDERSON NH, 1974, CONTEMPORARY DEVELOP, V2

[3] BETTMAN JR, 1975, J CONSUM RES, V1, P1, DOI 10.1086/208602

[4] INFORMATION-PROCESSING IN ATTITUDE FORMATION AND CHANGE [J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 267 - 278

[5] BUTZIN CA, 1973, CHILD DEV, V44, P529

[6] Fishbein M., 1967, READINGS ATTITUDE TH, P477

[7] LICHTENSTEIN S, 1975, J EXP PSYCHOL HUMAN, V104, P77

[8] SOME INTERNAL PSYCHOLOGICAL-FACTORS INFLUENCING CONSUMER CHOICE [J]. JOURNAL OF CONSUMER RESEARCH, 1976, 2 (04) : 302 - 319

[9] DIFFERENTIAL WEIGHTING IN INTEGRATION THEORY [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1971, 89 (01): : 152 - +

[10] IMPACT OF PRIOR FAMILIARITY AND COGNITIVE COMPLEXITY ON INFORMATION-PROCESSING RULES [J]. COMMUNICATION RESEARCH, 1975, 2 (03) : 260 - 266