INFLUENCE OF PRICE DIFFERENCES AND BRAND FAMILIARITY ON BRAND PREFERENCES

被引：98

作者：

MONROE, KB ^{[1
]}

机构：

[1] UNIV MASSACHUSETTS,AMHERST,MA 01002

来源：

关键词：

D O I：

10.1086/208649

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：42 / 49

页数：8

共 27 条

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