DICK AND JANE IN 1989

This study is a replication of the 1972 study Dick and Jane as Victims done by Women on Words and Images. The original study examined 134 children's readers, and found sex stereotyping in both number of times males and females appeared, and the activities in which they were shown. The replication is a content analysis of 62 children's readers in use in 1989 to determine if males and females were still shown in sex-stereotyped roles. It was found that although there are still differences in the rate of portrayal for males and females, and in the variety of roles assigned to each, the differences are not as pronounced as they were in 1972. © 1990 Plenum Publishing Corporation.