CONTRIBUTION OF PERSONALIZATION TO MAIL QUESTIONNAIRE RESPONSE AS AN ELEMENT OF A PREVIOUSLY TESTED METHOD

被引:62
作者
DILLMAN, DA [1 ]
FREY, JH [1 ]
机构
[1] WASHINGTON STATE UNIV,DEPT RURAL SOCIOL,PULLMAN,WA 99163
关键词
D O I
10.1037/h0036534
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
引用
收藏
页码:297 / 301
页数:5
相关论文
共 11 条
[1]   PERSONALIZING MAIL QUESTIONNAIRE CORRESPONDENCE [J].
ANDREASE.AR .
PUBLIC OPINION QUARTERLY, 1970, 34 (02) :273-&
[2]  
CLAUSEN JA, 1947, J AM STATISTICAL ASS, V11, P497
[3]   INCREASING MAIL QUESTIONNAIRE RESPONSE IN LARGE SAMPLES OF GENERAL PUBLIC [J].
DILLMAN, DA .
PUBLIC OPINION QUARTERLY, 1972, 36 (02) :254-&
[4]   EFFECT OF PERSONAL SIGNATURE ON INITIAL RATE OF RETURN OF A MAILED QUESTIONNAIRE [J].
KAWASH, MB ;
ALEAMONI, LM .
JOURNAL OF APPLIED PSYCHOLOGY, 1971, 55 (06) :589-+
[5]  
LINSKY A, 1965, SOCIOLOGY SOCIAL RES, V49, P185
[6]   USE OF A MAIL QUESTIONNAIRE [J].
Longworth, Donald S. .
AMERICAN SOCIOLOGICAL REVIEW, 1953, 18 (03) :310-313
[7]   MAILED QUESTIONNAIRES IN LONGITUDINAL HEALTH STUDIES - THE PROBLEM OF MAINTAINING AND MAXIMIZING RESPONSE [J].
REEDER, LG .
JOURNAL OF HEALTH AND HUMAN BEHAVIOR, 1960, 1 (02) :123-129
[8]  
ROEHER AG, 1963, PUBLIC OPINION Q, V27, P299
[9]   RESEARCH ON MAIL SURVEYS [J].
SCOTT, C .
JOURNAL OF THE ROYAL STATISTICAL SOCIETY SERIES A-GENERAL, 1961, 124 (02) :143-195
[10]  
SIMON R, 1967, J ADVERTISING RES, V7, P28