INTERFIRM INFLUENCE STRATEGIES AND THEIR APPLICATION WITHIN DISTRIBUTION CHANNELS

被引：325

作者：

FRAZIER, GL ^{[1
]}

SUMMERS, JO ^{[1
]}

机构：

[1] INDIANA UNIV,BLOOMINGTON,IN 47401

来源：

JOURNAL OF MARKETING | 1984年 / 48卷 / 03期

关键词：

D O I：

10.2307/1251328

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：43 / 55

页数：13

相关论文

共 44 条

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