PRODUCT QUALITY, COST POSITION AND BUSINESS PERFORMANCE - A TEST OF SOME KEY HYPOTHESES

被引：351

作者：

PHILLIPS, LW ^{[1
]}

CHANG, DR ^{[1
]}

BUZZELL, RD ^{[1
]}

机构：

[1] HARVARD UNIV, GRAD SCH BUSINESS ADM, BOSTON, MA 02115 USA

来源：

JOURNAL OF MARKETING | 1983年 / 47卷 / 02期

关键词：

D O I：

10.2307/1251491

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：26 / 43

页数：18

相关论文

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