POP GOES POLITICS - NEW MEDIA, INTERACTIVE FORMATS, AND THE 1992 PRESIDENTIAL CAMPAIGN

被引：16

作者：

DIAMOND, E

MCKAY, M

SILVERMAN, R

机构：

[1] NYU,GRAD SCH JOURNALISM,NEW YORK,NY 10003

[2] NYU,AMER STUDIES PROGRAM,NEW YORK,NY 10003

来源：

AMERICAN BEHAVIORAL SCIENTIST | 1993年 / 37卷 / 02期

关键词：

D O I：

10.1177/0002764293037002013

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

The 1992 presidential race saw the candidates, in particular Bill Clinton and Ross Perot, use unorthodox means of reaching and reading the electorate. Not only did they give a high profile to ''800'' numbers, but the candidates also went hunting for votes through nontraditional forums such as Larry King Live and call-ins on other shows, Arsenio, and MTV news and specials. This article examines what these ''soft'' formats did to the political discourse and what the discourse did to the formats.

引用

页码：257 / 261

页数：5