Entrepreneurial motivations and intentions: investigating the role of education major

Purpose - The purpose of this study is to explore the difference in entrepreneurial intentions, perceived entrepreneurial motivation, and cognitive profiles (attitudes towards entrepreneurship, perceived behaviour control, and subjective norms) between individuals who have participated in enterprise education programmes in the universities and those who have not. The paper also investigates the mediating role of attitudes towards entrepreneurship, perceived behaviour control, and subjective norms related to entrepreneurial motivation and the forming of entrepreneurial intentions. Design/methodology/approach - Survey information from 321 students from three universities in the Ukraine was hand collected. Hierarchical multiple regressions were used to test hypotheses. Findings - Individuals who participate in enterprise programmes tend to have higher entrepreneurial motivation and are more likely to become entrepreneurs. Empirical evidence shows that attitudes, subjective norms and perceived behaviour control mediate the relationship between perceived entrepreneurial motivation and entrepreneurial intentions. Research limitations/implications - The study is based on data collected from three universities in one city. The implications for education managers related to the inclusion of enterprise courses into the study plans of engineering students are also discussed here. Practical implications - The findings have implications for the stimulation of student enterprise in transitional economies where attitudinal and resource (i.e. skill, competence and knowledge) deficiencies can retard enterprise. Entrepreneurial motivation is an important link between an intention and action. Enterprise education programs which stimulate entrepreneurial motivation should be offered to engineering students since many of them start ventures later. Engagement into enterprise development programs of engineering students might evoke earlier interest in self-employment career path among young people. Originality/value - The article contributes to the field of entrepreneurial motivation and intentions. The study extends insights from the theory of planned behaviour (TPB) (i.e. subjective norms, attitudes toward this behaviour, and perceived behavioural control) by also considering the perceived entrepreneurial motivation profiles of students.