ADVERTISING WEAROUT - EXPERIMENTAL-ANALYSIS

[1] BREHM JW, 1966, THEORY PSYCHOLOGICAL

[2] CRAIG CS, 1972, J GEN PSYCHOL, V87, P85

[3] EBBINGHAUS H, 1885, GEDACHTRIS

[4] OVERLEARNING AND THE RETENTION OF MEANINGFUL PROSE [J]. JOURNAL OF GENERAL PSYCHOLOGY, 1957, 56 (02) : 281 - 289

[5] GRASS RC, 1969, J ADVERTISING RES, V9, P3

[6] GRASS RC, 1968, 14TH P ANN C

[7] GREENBERG A, 1973, J ADVERTISING RES, V13, P47

[8] HULL CL, 1952, BEHAVIOR SYSTEM INTR

[9] The effect of overlearning on retention [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1929, 12 : 71 - 78

[10] Further studies in overlearning [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1930, 13 : 152 - 163

[1] BREHM JW, 1966, THEORY PSYCHOLOGICAL

[2] CRAIG CS, 1972, J GEN PSYCHOL, V87, P85

[3] EBBINGHAUS H, 1885, GEDACHTRIS

[4] OVERLEARNING AND THE RETENTION OF MEANINGFUL PROSE [J]. JOURNAL OF GENERAL PSYCHOLOGY, 1957, 56 (02) : 281 - 289

[5] GRASS RC, 1969, J ADVERTISING RES, V9, P3

[6] GRASS RC, 1968, 14TH P ANN C

[7] GREENBERG A, 1973, J ADVERTISING RES, V13, P47

[8] HULL CL, 1952, BEHAVIOR SYSTEM INTR

[9] The effect of overlearning on retention [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1929, 12 : 71 - 78

[10] Further studies in overlearning [J]. JOURNAL OF EXPERIMENTAL PSYCHOLOGY, 1930, 13 : 152 - 163