PRICE-PRODUCT PERFORMANCE COMPETITION BETWEEN RETAILER AND MANUFACTURER BRANDS

被引：10

作者：

SWAN, JE ^{[1
]}

机构：

[1] UNIV ARKANSAS,COLL BUSINESS ADM,FAYETTEVILLE,AR 72701

来源：

关键词：

D O I：

10.2307/1249850

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：52 / 59

页数：8

共 16 条

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[2] SCHUMPETER, THE BIG DISTURBANCE AND RETAILING
BLISS, P
[J]. SOCIAL FORCES, 1960, 39 (01) : 72 - 76
[3] CARLSON B, 1969, DISTRIBUTION CHANNEL
[4] Galbraith J.K, 1952, AM CAPITALISM
[5] Kaplan Abraham., 1958, PRICING BIG BUSINESS
[6] Kotler P., 1972, MARK MANAG
[7] MARKETING CHANNEL - WHO SHOULD LEAD THIS EXTRA-CORPORATE ORGANIZATION
LITTLE, RW
[J]. JOURNAL OF MARKETING, 1970, 34 (01) : 31 - 38
[8] LITTLEFIELD JE, 1970, ADVERTISING
[9] MORRIS RT, 1969, J MARKETING, V33, P33
[10] NICOSIA FM, 1968, PERSPECTIVES MARKETI