INDUSTRIAL ADVERTISING EFFECTS AND BUDGETING PRACTICES

被引：19

作者：

LILIEN, GL ^{[1
]}

SILK, AJ ^{[1
]}

CHOFFRAY, JM ^{[1
]}

RAO, M ^{[1
]}

机构：

[1] MIT,ALFRED P SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

关键词：

D O I：

10.2307/1250671

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：16 / 24

页数：9

共 52 条

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[2] *ARTH D LITTL INC, 1971, EV 1100 RES STUD EFF
[3] BAILEY EL, 1971, CONF BOARD REC, V8, P58
[4] BANKS S, 1973, J MARKETING, V37, P24
[5] BORDEN NH, 1942, ECONOMIC EFFECTS ADV, P722
[6] CONSISTENCY AND OPTIMALITY IN MANAGERIAL DECISION-MAKING
BOWMAN, EH
[J]. MANAGEMENT SCIENCE, 1963, 9 (02) : 310 - 321
[7] *BUCH ADV INC, 1970, ADV REC PER 1949 195
[8] CAMPBELL DT, 1963, EXPT QUASIEXPERIMENT, P12
[9] COLLEY RH, 1961, DEFINING ADVERTISING
[10] DEWOLF JW, 1963, NOV EAST REG M AM AS, P21