INDUSTRY TYPE, CULTURE, MODE OF ENTRY AND PERCEPTIONS OF INTERNATIONAL MARKETING ETHICS PROBLEMS - A CROSS-CULTURAL-COMPARISON

被引：49

作者：

ARMSTRONG, RW

SWEENEY, J

机构：

[1] School of Economics, Commerce, and Law, Murduch University, Perth, 6150, Western Australia

来源：

JOURNAL OF BUSINESS ETHICS | 1994年 / 13卷 / 10期

关键词：

D O I：

10.1007/BF00876258

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors investigate the differences in ethical perceptions of Australian and Hong Kong international managers. Ethical perceptions are measured with respect to different industry types, cultures and modes of entry into international markets. Mode of entry refers to how firms select to enter foreign markets. Modes of entry include: exporting (indirect or direct), contractual methods (licensing and franchising) and via direct foreign investment (joint ventures and wholly-owned subsidiaries). It was determined that culture and mode of entry have a significant effect on the perception of ethical problems.

引用

页码：775 / 785

页数：11