AN EVALUATION OF THE CHILDRENS ADVERTISING REVIEW UNIT

被引:8
作者
ARMSTRONG, GM
机构
关键词
D O I
10.1177/074391568400300103
中图分类号
F [经济];
学科分类号
02 ;
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页码:38 / 55
页数:18
相关论文
共 15 条
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Armstrong G. M., 1983, J ADVERTISING, V12, P15, DOI DOI 10.1080/00913367.1983.10672844
[2]  
*CHILDR ADV REV UN, 1976, ADV CHILDR
[3]  
*CHILDR ADV REV UN, 1983, SELF REG GUID CHILDR
[4]  
*CHILDR ADV REV UN, 1977, CHILDR ADV GUID
[5]  
*CHILDR ADV REV UN, 1979, EYE CHILDR ADV SELF
[6]  
MERINGHOFF L, 1980, CHILDREN ADVERTISING
[7]  
*NAT ADV REV BOARD, 1980, STAT ORG PROC
[8]  
*NAT ADV REV BOARD, 1978, REV PERSP IND SELF R
[9]  
*NAT ADV REV COUNC, 1981, PROGR REP PROC SELF
[10]  
WERNER RO, 1982, J MARKETING, V46, P141