EXPERIMENTAL STUDY OF CONSUMER BEHAVIOR CONFORMITY AND INDEPENDENCE

被引：93

作者：

VENKATESAN, M

机构：

[1] UNIV NEW HAMPSHIRE,WHITTEMORE SCH BUSINESS & ECONOM,DURHAM,NH

[2] UNIV MINNESOTA,MINNEAPOLIS,MN

来源：

关键词：

D O I：

10.2307/3149855

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：384 / 387

页数：4

共 9 条

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[2]

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[4]

FERBER R, 1962, AM ECON REV, V52, P19

[5]

Howard JohnA., 1963, MARK MANAG

[6] CONFORMITY AND INDEPENDENCE - A PSYCHOLOGICAL ANALYSIS [J].

JAHODA, M .

[7] PROCESSES OF OPINION CHANGE [J].

KELMAN, HC .

[8]

SHERIF M, 1963, PSYCHOLOGY SOCIAL NO

[9]

WHYTE WH, 1955, CONSUMER BEHAVIOR LI