IS MARKET SHARE ALL THAT ITS CRACKED UP TO BE

[1] Aaker D.A., 1984, STRATEGIC MARKET MAN

[2] BOX GEP, 1970, TIME SERIES ANAL FOR

[3] THE LAWS OF THE MARKETPLACE AND ROI DYNAMICS [J]. FINANCIAL MANAGEMENT, 1980, 9 (02) : 58 - 65

[4] MODELING CHANGES IN MARKET SHARE - A CROSS-SECTIONAL ANALYSIS [J]. STRATEGIC MANAGEMENT JOURNAL, 1981, 2 (01) : 27 - 42

[5] BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

[6] FISHER FM, 1983, AM ECON REV, V73, P82

[7] GALE B, 1977, PAR ROI REPORT EXPLA

[8] Gale B. T., 1982, ANTITRUST B, V27, P83

[9] HAMBRICK DC, 1982, CALIFORNIA MANAGEMEN, V24, P84

[10] HAMERMESH RG, 1978, HARVARD BUS REV, V56, P95

[1] Aaker D.A., 1984, STRATEGIC MARKET MAN

[2] BOX GEP, 1970, TIME SERIES ANAL FOR

[3] THE LAWS OF THE MARKETPLACE AND ROI DYNAMICS [J]. FINANCIAL MANAGEMENT, 1980, 9 (02) : 58 - 65

[4] MODELING CHANGES IN MARKET SHARE - A CROSS-SECTIONAL ANALYSIS [J]. STRATEGIC MANAGEMENT JOURNAL, 1981, 2 (01) : 27 - 42

[5] BUZZELL RD, 1975, HARVARD BUS REV, V53, P97

[6] FISHER FM, 1983, AM ECON REV, V73, P82

[7] GALE B, 1977, PAR ROI REPORT EXPLA

[8] Gale B. T., 1982, ANTITRUST B, V27, P83

[9] HAMBRICK DC, 1982, CALIFORNIA MANAGEMEN, V24, P84

[10] HAMERMESH RG, 1978, HARVARD BUS REV, V56, P95