CLASSIFYING SERVICES TO GAIN STRATEGIC MARKETING INSIGHTS

[1] Bateson J., 1979, CONCEPTUAL THEORETIC, P131

[2] BERRY LL, 1980, BUSINESS MAY, P24

[3] RETAIL STRATEGY AND THE CLASSIFICATION OF CONSUMER-GOODS [J]. JOURNAL OF MARKETING, 1963, 27 (01) : 50 - 55

[4] CHASE RB, 1978, HARVARD BUS REV, V56, P137

[5] Copeland MT, 1923, HARVARD BUS REV, V1, P282

[6] ENIS B, 1981, MARKETING SERVICES

[7] Hill TP., 1977, REV INCOME WEALTH, V23, P315, DOI [10.1111/j.1475-4991.1977.tb00021.x, DOI 10.1111/J.1475-4991.1977.TB00021.X]

[8] HUNT SD, 1976, MARKETING THEORY

[9] Judd Robert C., 1964, J MARKETING, V28, P59

[10] KNISELY G, 1979, ADVERTISING AGE 0515, P57

[1] Bateson J., 1979, CONCEPTUAL THEORETIC, P131

[2] BERRY LL, 1980, BUSINESS MAY, P24

[3] RETAIL STRATEGY AND THE CLASSIFICATION OF CONSUMER-GOODS [J]. JOURNAL OF MARKETING, 1963, 27 (01) : 50 - 55

[4] CHASE RB, 1978, HARVARD BUS REV, V56, P137

[5] Copeland MT, 1923, HARVARD BUS REV, V1, P282

[6] ENIS B, 1981, MARKETING SERVICES

[7] Hill TP., 1977, REV INCOME WEALTH, V23, P315, DOI [10.1111/j.1475-4991.1977.tb00021.x, DOI 10.1111/J.1475-4991.1977.TB00021.X]

[8] HUNT SD, 1976, MARKETING THEORY

[9] Judd Robert C., 1964, J MARKETING, V28, P59

[10] KNISELY G, 1979, ADVERTISING AGE 0515, P57