A PROCESS MODEL FOR INDUSTRIAL NEW PRODUCT DEVELOPMENT

被引：145

作者：

COOPER, RG

机构：

来源：

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 1983年 / 30卷 / 01期

关键词：

D O I：

10.1109/TEM.1983.6448637

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

What steps should the industrial new product manager take to improve new product performance? This article pulls together the findings from the many research studies into what makes a new product a success. Six important lessons point to a flow model approach to the development and commercialization of a new product - a step-by-step approach to successful product innovation. A seven-stage model, designed to move a product from the idea stage to product launch, is described. Actual case histories how each stage of the model can be implemented. 39 Ref.

引用

页码：2 / 11

页数：10

共 39 条

[1] ALBALA A, 1975, IEEE T ENG MANAG, V22
[2] Booz A.H, 1968, MANAGEMENT NEW PRODU
[3] CALANTONE R, 1979, J ACAD MARKETING SCI, V7
[4] CALANTONE R, 1981, J MARKETING, V45
[5] Cooper R.G., 1979, IND MARKET MANAG, V8, P124
[6] WHY NEW INDUSTRIAL PRODUCTS FAIL
COOPER, RG
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1975, 4 (06) : 315 - 326
[7] COOPER RG, 1979, J MARKETING, V43
[8] COOPER RG, 1976, EUROPEAN J MARKETING
[9] COOPER RG, 1981, IEEE T ENG MANAG, V28
[10] COOPER RG, 1980, EUROPEAN J MARKETING, V14

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