PRODUCT CHARACTERISTICS AND MARKETING STRATEGY

被引:42
作者
MIRACLE, GE
机构
关键词
D O I
10.2307/1248775
中图分类号
F [经济];
学科分类号
02 ;
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页码:18 / 24
页数:7
相关论文
共 6 条
[1]  
Aspinwall L.V., 1962, MANAGERIAL MARKETING, P633
[2]  
Borden N.H., 1958, MANAGERIAL MARKETING, P272
[3]  
Copeland MT, 1923, HARVARD BUS REV, V1, P282
[4]  
HAGEN EE, 1962, THEORY SOCIAL CHANGE, P4
[5]  
HANSEN HL, 1961, MARKETING TEXT CASES, P312
[6]   THE DISTINCTION BETWEEN CONVENIENCE GOODS, SHOPPING GOODS, AND SPECIALTY GOODS [J].
HOLTON, RH .
JOURNAL OF MARKETING, 1958, 23 (01) :53-56