SIMULATION FOR DECISION-MAKING IN MARKETING

[1] CYERT RM, 1962, QUANTITATIVE TECHNIQ, P502

[2] DILL WR, 1961, P C BUSINESS GAMES T

[3] KUEHN AA, 1962, J ADVERTISING RES, V2, P2

[4] KUEHN AA, 1962, HARVARD BUS REV, V40, P100

[5] KUEHN AA, 4 CARN I TECHN GRAD

[6] KUEHN AA, 1960, MATH MODELS METHODS, P315

[7] KUEHN AA, 1963, MARKETING COMPUTER, P234

[8] MCGREGOR CH, 1962, RETAIL MANAGEMENT PR, P27

[9] ORCUTT GH, 1960, AM ECON REV, V50, P893

[10] STEELE AT, 1958, MOTIVATION MARKET BE, P381

[1] CYERT RM, 1962, QUANTITATIVE TECHNIQ, P502

[2] DILL WR, 1961, P C BUSINESS GAMES T

[3] KUEHN AA, 1962, J ADVERTISING RES, V2, P2

[4] KUEHN AA, 1962, HARVARD BUS REV, V40, P100

[5] KUEHN AA, 4 CARN I TECHN GRAD

[6] KUEHN AA, 1960, MATH MODELS METHODS, P315

[7] KUEHN AA, 1963, MARKETING COMPUTER, P234

[8] MCGREGOR CH, 1962, RETAIL MANAGEMENT PR, P27

[9] ORCUTT GH, 1960, AM ECON REV, V50, P893

[10] STEELE AT, 1958, MOTIVATION MARKET BE, P381