EFFECT ON OPINION CHANGE OF HOW DESIRABLE COMMUNICATION IS TO AUDIENCE COMMUNICATOR ADDRESSED

被引:50
作者
MILLS, J
JELLISON, JM
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D O I
10.1037/h0021217
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
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页码:98 / &
相关论文
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[2]   EFFECTIVENESS OF OVERHEARD PERSUASIVE COMMUNICATION [J].
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FESTINGER, L .
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