PRICE-COMPETITION AND ADVERTISING IN OLIGOPOLY

被引：47

作者：

BESTER, H ^{[1
]}

PETRAKIS, E ^{[1
]}

机构：

[1] UNIV CARLOS III MADRID,MADRID,SPAIN

来源：

EUROPEAN ECONOMIC REVIEW | 1995年 / 39卷 / 06期

关键词：

ADVERTISING; PRICE COMPETITION; OLIGOPOLY; VISITING COSTS;

D O I：

10.1016/0014-2921(94)00099-L

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper studies price advertising in an oligopoly market where consumers have only local price information. Sellers may attract consumers from other locations by advertising their price. With positive probability they advertise a low price to attract customers from distant locations; with the remaining probability they post a high price and serve only local customers. The random advertising equilibrium approaches the equilibrium under perfect price information when the cost of advertising becomes small.

引用

页码：1075 / 1088

页数：14

共 17 条

[1] BERTRAND EQUILIBRIUM IN A DIFFERENTIATED DUOPOLY [J].