THE STUDY OF ETHNIC ALIGNMENT - A NEW TECHNIQUE AND AN APPLICATION IN MALAYSIA

In some circumstances, like driving a motor vehicle, group membership is irrelevant. In others, individual interest motivates group alignment. Sometimes choices have to be made between individual responses and group alignment, or between alignment on the basis of class, or ethnicity, or religion. The authors describe a technique used to assess the strength of ethnic loyalty relative to self-interest and personal obligation among an urban sample in Malaysia. Predictions of how a representative Malay would react in situations of value conflict made possible the measurement of pluralistic ignorance. The technique could be used elsewhere. It could be used to generate predictions about trends in the strengthening, maintenance or weakening of ethnic boundaries.