ADVOCACY POLITICS IN PRESIDENTIAL PARTIES

Analysis of data from a 1988 survey of presidential parties demonstrates that campaign leaders are better understood as true believers than as either representatives or vote maximizers. Analysis of leaders' attitudes reveals four issue groups in both the Republican and Democratic parties. The dominant coalition in the Republican party is slightly more conservative, and that in the Democratic party is slightly more liberal, than the party median. Comparison with similar 1972 data shows stable patterns of issue advocacy and intraparty cohesion over this time period but somewhat increased issue distance between the parties in 1988.