SEGMENT CONGRUENCE ANALYSIS - METHOD FOR ANALYZING ASSOCIATION AMONG ALTERNATIVE BASES FOR MARKET-SEGMENTATION

被引：16

作者：

GREEN, PE

CARMONE, FJ

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA 19174

[2] DREXEL UNIV,PHILADELPHIA,PA 19104

来源：

关键词：

D O I：

10.1086/208670

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：217 / 222

页数：6

共 6 条

[1]

Bishop Y, 1975, DISCRETE MULTIVARIAT

[2]

Blalock HM, 1961, CAUSAL INFERENCES NO

[3]

COX DR, 1970, ANALYSIS BINARY DATA

GOODMAN, LA .

[5] CONSUMER SEGMENTATION VIA LATENT CLASS ANALYSIS [J].

GREEN, PE ;

CARMONE, FJ ;

WACHSPRESS, DP .

[6] ANALYSIS OF QUALITATIVE DATA IN MARKETING-RESEARCH [J].

GREEN, PE ;

CARMONE, FJ ;

WACHSPRESS, DP .