MODELING AND TESTING STRUCTURED MARKETS - A NESTED LOGIT APPROACH

被引：58

作者：

KANNAN, PK ^{[1
]}

WRIGHT, GP ^{[1
]}

机构：

[1] PURDUE UNIV,KRANNERT GRAD SCH MANAGEMENT,W LAFAYETTE,IN 47907

来源：

MARKETING SCIENCE | 1991年 / 10卷 / 01期

关键词：

MARKET STRUCTURE; NESTED LOGIT MODELS; COMPETITIVE ANALYSIS; MARKET SEGMENTATION;

D O I：

10.1287/mksc.10.1.58

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：58 / 82

页数：25

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