THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

被引：36

作者：

SALMON, CT ^{[1
]}

REID, LN ^{[1
]}

POKRYWCZYNSKI, J ^{[1
]}

WILLETT, RW ^{[1
]}

机构：

[1] UNIV GEORGIA,SCH JOURNALISM & MASS COMMUN,ATHENS,GA 30602

来源：

关键词：

D O I：

10.1177/009365085012004006

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

引用

页码：546 / 567

页数：22

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[3]

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[4]

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CACIOPPO, JT ;

PETTY, RE .

CHAIKEN, S .

[7]

DARDENNE P, 1981, PUBLIC RELATIONS NOV, P30

[8] BUSINESS COVERAGE IN NETWORK NEWSCASTS [J].

DOMINICK, JR .

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[9]

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[10]

GREEN P, 1980, ADVERTISING AGE NOV, P68