MARKETING AND TECHNOLOGY - A STRATEGIC COALIGNMENT

被引:181
作者
CAPON, N
GLAZER, R
机构
关键词
D O I
10.2307/1251644
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:1 / 14
页数:14
相关论文
共 35 条
[1]  
ABERNATHY WJ, 1974, HARVARD BUS REV, V52, P109
[2]  
[Anonymous], SOCIAL THEORY SOCIAL
[3]  
[Anonymous], 1962, PRODUCTION DISTRIBUT
[4]  
ANSOFF HI, 1967, HARVARD BUS REV, V45, P71
[5]  
Arrow K.J., 1962, RATE DIRECTION INVEN, P609, DOI DOI 10.1521/IJGP.2006.56.2.191
[6]  
BELL D, 1973, COMING POST IND SOC
[7]  
BOOZ A, 1980, STRATEGIC MANAGEMENT
[8]  
BOOZ A, 1983, IMPORTANCE DISTRIBUT
[9]  
BOOZ A, 1981, TECHNOLOGY MANAGEMEN
[10]  
BUZZELL RD, 1985, MARKETING ELECTRONIC