The regioselective reaction of coumarins 1 with bis(perfluoroalkanoyl) peroxides affords 3-(perfluoroalkyl)coumarins 2 in moderate yields. The absorption and emission maxima of coumarins 2 show bathochromic shifts compared with the 3-unsubstituted coumarins. The fluorescence intensities of 3-(perfluoroalkyl)coumarins 2 are smaller than those of the 3-unsubstituted ones. However, the photostabilities of coumarins 2 are higher than those of the 3-unsubstituted ones.