CONCEPT OF MASS IN INTRA-URBAN SHOPPING

被引：56

作者：

BUCKLIN, LP ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,BERKELEY,CA

来源：

关键词：

D O I：

10.2307/1249464

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：37 / 42

页数：6

共 10 条

[1] METHODS FOR DETERMINING STORE TRADE AREAS, MARKET PENETRATION, AND POTENTIAL SALES
APPLEBAUM, W
[J]. JOURNAL OF MARKETING RESEARCH, 1966, 3 (02) : 127 - 141
[2] BUCKLIN LP, 1967, SHOPPING PATTERNS UR, pCH1
[3] COOLEY WW, 1962, MULTIVARIATE PROCEDU, P116
[4] COX R, 1959, J MARKETING, V23, P359
[5] DIXON WJ, 1965, BMD BIOMED COMPUT, P587
[6] Huff D., 1962, DETERMINATION INTRAU
[7] KANE BJ, 1966, SUPERMARKET LOCATION, P31
[8] KELLEY EJ, 1958, J MARKETING, V23, P38
[9] SCHWARTZ G, 1963, DEVELOPMENT MARKETIN, P21
[10] VOORHEES AM, 1962, SCI TECHNOLOGY MARKE, P831