KEY SUCCESS FACTORS IN MARKETING MATURE PRODUCTS

被引：6

作者：

DEVASCONCELLOS, JAS

机构：

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1991年 / 20卷 / 04期

关键词：

D O I：

10.1016/0019-8501(91)90001-V

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article reports the key success factors for marketing mature industrial products. Four main conclusions can be drawn from the study; (1) There are critical success variables in the mature industrial context; (2) The critical success variables change from product to product; (3) Homogeneity is greater in unit technology than in products using process technology; and (4) The importance of the several competition modes (quality, cost, delivery) changes within the mature industrial context. © 1991.

引用

页码：263 / 278

页数：16

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